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Benchmarks provide external context. Trends provide internal context. Neither should replace the actual question definition or business situation.

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Benchmarks

Culture Vibe assigns a company benchmark cohort using company settings. Published comparisons depend on eligibility and contribution rules designed to protect the benchmark pool. Use a benchmark to ask, “How does this result compare with an appropriate peer context?” Do not use it as a target without deciding whether the cohort is relevant. Use the listening timeline to review comparable survey signals over time. A valid trend requires a stable definition, question basis, scale, and enough responses.

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Changes that affect comparability

  • Rewording a question
  • Changing the response scale
  • Changing the audience substantially
  • Reorganizing departments or locations
  • Mixing pulse-wide and engagement-survey-wide averages
  • Falling below an anonymity threshold
It is better to show a break in a trend than to imply continuity that the data does not support.
The company or survey may not meet eligibility rules, the cohort may not be configured, or a suitable published benchmark may not be available.
No. Compare an exact shared canonical question when available; do not connect the overall survey averages.
Note response rate, audience changes, organizational events, and actions taken between measurements.